Investing in a company’s visual presence and branding is a strategy that has paid off for many businesses. It’s easy to skimp on your company’s graphic design, but your customers – and your potential customers – can tell the difference. Here are five reasons why top quality professional graphic design makes good business sense.

I can make you look professional:
You have a few seconds to make a good first impression on potential customers and clients. That first impression might be your website, your business card, your brochure or catalogue. And while your customers may not be design experts, they can sense whether your promotional material is professionally designed or not. No matter how big your company is, poorly done graphics can give the impression that your firm is small, outdated and possibly undependable. On the flip side, the professional graphic design service I provide can make your company look strong, reliable and expert. Even a small startup can look established and reliable with good graphic design.

I can help you reach and appeal to your audience:
A good graphic designer takes the time and care to understand your potential clients – the people most likely to buy your products or services. I try to get a sense of what will appeal to your customers, and I design your material accordingly. If your customers are practical-minded business people, the design might be simple, well-organised and straightforward. If your customers are fashion-conscious young people, the design might be colourful and quirky. Promotion for a health spa might be soft and natural, while an engineering website might be hard-edged and bold. I have a good understanding of the techniques to connect to your audience and appeal to them.

Want to know more or have a project you’d like to discuss? Get in touch, I’d love to hear from you.

I can effectively organise and present your information:
Graphic designers are sometimes called ‘information designers.’ If you think of great info-graphics or presentations you have seen, you can understand the importance of organising information and demonstrating it in such a way that it is easily viewed and understood. Businesses can be complex, with many products, sizes, colours, services and other factors. Clearly communicating your message can be a challenge, so I take the time to understand your business in all its complexity in order to communicate to your customers using clear typography, logical website navigation, and well laid out printed material.

I can ensure you have consistent branding:
Inconsistent branding is bad for business. The logo on your van looks different from the one on your letterhead. The colours on your business card are not reflected in your website. Your sales leaflets are done in an entirely different style from your  brochures. Consistent branding is vital for any professional venture. Just look at any large, successful organisation and you’ll see the same logo, colours and typefaces carried throughout their literature and websites. I can make your material instantly recognisable, and that translates into brand recognition and sales.

I can help you stand out from the competition:
In an age of do-it-yourself design and easily available clip art and online services, your venture can start looking like every other business. Helping you stand out from the clutter and noise is something I am trained to do. Your business is different. You treat your customers differently. Your products and services are unique. I will take the time to really understand those differences and find a way to communicate them in your distinctive logo and ensure that your printed literature and your website really capture the spirit of your company.