Branding and Identity
First impressions count, so your logo design and corporate identity must be memorable, professional, adaptable and remain consistent across your brand’s marketing strategy. It should incorporate your values, fit your ‘personality’ and become instantly recognisable.
Brand identity is the visible elements of a brand. It’s the way in which a corporation, company, or business presents itself to the public and distinguishes the business in the mind of consumers.
Although a unique logo is plays an important role in any identity project, a successful branding strategy should consider far more than the fancy symbol that sits in the corner of a letterhead.
A coherent visual identity is achieved via consistent use of colour, typography and imagery across all marketing output; including business stationery, printed materials, signage, advertising and web or social media presence.
A well considered, well designed custom identity can take a business far and consequently, companies should be prepared to invest time and money into its development.
Andrew Lord Creative Design can provide a range of services and branding packages to ensure that your business stands out from the competition and appeals to your potential customers.
The packages outlined below provide an illustration of how we can help, but please note that we are always open to negotiation around your specific requirements.
For further information about how we could work together in the future please click on one of the packages below to open our branding enquiry form.
BasicTypical Basic Branding Package
- Initial consultation
- Briefing questionnaire
- Unique logo design
- Final digital artwork
- Logo usage guidelines
StandardTypical Standard Branding Package
- All Basic features plus...
- Letterhead design
- Business card design
- Social media profile images
- PDF branding guidelines
EnhancedTypical Enhanced Branding Package
- All Standard features plus...
- MS Powerpoint template
- Strapline development
- Vision and Values analysis
- Tone of Voice development