Colours – there are so many of them out there, yet there is a lack of variety in the branding world. Think about all the logos out there – you’ll typically find blues, reds, greys and blacks linked to some of the biggest brand names. But when it comes to your small business, do you want your logo to stand out or play it safe? Logos are one of the most crucial elements of your brand, so, how adventurous should you be with colour?

This page provides a simple overview of colour psychology and how it can be applied to logo design and branding. It explains the basic cultural and subconcious associations for the most popular logo colours and gives examples of successful brands for each.

Choosing the best colour(s) for you branding could make a real difference to your image, reputation and balance sheet, so getting professional creative support is essential. If you would like to contact me to discuss logo design (or anything else for that matter) please complete my contact form – I would love to hear from you.

Popular colours graph
NHS logo

Blue
The classic king of colours, blue appears in over one third of all logos. As it symbolises trustworthiness and maturity, true blue will make sure you’re taken seriously.

  • NHS
  • Facebook
  • Barclays
  • Samsung
  • Trustworthy
  • Responsible
  • Secure
  • Dependable
Coca Cola logo

Red
The universal sign of excitement, passion and anger. Is your brand loud, playful, youthful or modern? Think red. More mature, classic or serious? Red may not be for you.

  • Coca-Cola
  • Adobe
  • Virgin Atlantic
  • Life Magazine
  • Agressive
  • Energetic
  • Provocative
  • Attention-Grabbing
Adidas logo

Black / Grey
Black is the new black. Want to look slick, modern and luxurious? Time to go black. Gray is the middle-ground of mature, classic and serious. Go darker to add mystery. Go lighter to be more accessible.

  • Adidas
  • Chanel
  • Sony
  • Swarovski
  • Prestige
  • Timelessness
  • Value
  • Sophistication

Want to know more or have a project you’d like to discuss? Get in touch, I’d love to hear from you.

Nikon logo

Yellow / Gold
Accessible, sunshiny friendliness. Yellow exudes cheer, and your brand will radiate an affordable, youthful energy. Nobody puts yellow in a corner!

  • Nikon
  • McDonald’s
  • Renault
  • Snapchat
  • Positivity
  • Warmth
  • Motivation
  • Creativity
Land Rover logo

Green
The ultimate in versatility, green isn’t linked with many brand personality traits, but it has strong cultural associations. Are you in finance? Gardening? Consider going green.

  • Land Rover
  • Starbucks
  • BP
  • Carlsberg
  • Wealth
  • Health
  • Prestige
  • Security
UPS logo

Brown
What can brown do for you? Make your brand appear rugged, masculine and serious. Brown is very underutilised, so you’ll stand out from the competition.

  • UPS
  • Louis Vuitton
  • Nespresso
  • M&M’s
  • Earthlike
  • Natural
  • Simplistic
  • Durable
Yahoo logo

Purple
Where the rainbow gets luxurious. Paint with purple to appear simultaneously cutting-edge and wise. There’s just a hint of femininity in there too.

  • Yahoo!
  • Cadbury
  • Asprey
  • Premier League
  • Sophistication
  • Nostalgia
  • Mystery
  • Spirituality
Nickelodeon logo

Orange
An invigorating, playful colour. Go orange to stand out from the crowd. It’s used less often than red, but still packs an energetic punch.

  • Nickelodeon
  • TNT
  • Easy Jet
  • Orange
  • Vitality
  • Fun
  • Playful
  • Exhuberance