Colour coding

75 %
10 %
50 %
50 %
According to a study of the top 100 global companies, these are the most popular colours used for their branding?
95% use only 1 or 2 colours 95%

Colours – there are so many of them out there, yet there is a surprising lack of variety in the branding world.

Think about all the logos out there – you’ll typically find blues, reds, greys and blacks linked to some of the biggest brand names. But when it comes to your small business, do you want your logo to stand out or play it safe?

This page provides a simple overview of colour psychology and how it can be applied to logo design and branding. It explains the basic cultural and subconscious associations for the most popular logo colours and gives examples of successful brands for each.

Choosing the best colour(s) for you branding could make a real difference to your image, reputation and balance sheet, so getting professional creative support is essential.

If you would like to contact me to discuss logo design (or anything else for that matter) please get in touch – I would love to hear from you.

NHS logo

NHS

Facebook

Barclays

Samsung

Trustworthy

Responsible

Secure

Dependable

Blue

The classic king of colours, blue appears in over one third of all logos. As it symbolises trustworthiness and maturity, true blue will make sure you’re taken seriously.

Coca Cola logo

Coca-Cola

Adobe

Virgin Atlantic

Life Magazine

Agressive

Energetic

Provocative

Attention-seeking

Red

The universal sign of excitement, passion and anger. Is your brand loud, playful, youthful or modern? Think red. More mature, classic or serious? Red may not be for you.

Nikon logo

Nikon

McDonald’s

Renault

Snapchat

Positivity

Warmth

Motivation

Creativity

Yellow/Gold

Accessible, sunshiny friendliness. Yellow exudes cheer, and your brand will radiate an affordable, youthful energy. Nobody puts yellow in a corner!

Yahoo logo

Yahoo!

Cadbury

Asprey

Premier League

Sophistication

Nostalgia

Mystery

Spirituality

Purple

Where the rainbow gets luxurious. Paint with purple to appear simultaneously cutting-edge and wise. There’s just a hint of femininity in there too.

Land Rover logo

Land Rover

Starbucks

BP

Carlsberg

Wealth

Health

Prestige

Security

Green

The ultimate in versatility, green isn’t linked with many brand personality traits, but it has strong cultural associations. Are you in finance? Gardening? Consider going green.

UPS logo

UPS

Louis Vuitton

Nespresso

M&M’s

Earthlike

Natural

Simplistic

Durable

Brown

What can brown do for you? Make your brand appear rugged, masculine and serious. Brown is very underutilised, so you’ll stand out from the competition.

Nickelodeon logo

Nickelodeon

TNT

Easy Jet

Orange

Vitality

Fun

Playful

Exuberance

Orange

An invigorating, playful colour. Go orange to stand out from the crowd. Orange is used less often than red, but still packs an energetic punch.

Adidas logo

Adidas

Chanel

Sony

Swarovski

Prestige

Timelessness

Value

Sophistication

Grey/Black

Want to look slick, modern and luxurious? Time to go black. Gray is the middle-ground of mature, classic and serious. Go darker to add mystery. Go lighter to be more accessible.

Branding Enquiry

I am interested in learning more about your design services. Please contact me to talk about my requirements.

Please indicate which branding package you are interested in discussing.