Connexions Champions was a regional initiative to give school-aged children ownership of the career guidance programme delivered by the Connexions service in secondary schools.

The brief was to develop a branding which invoked a sense of pride for those involved and to provide a range of leaflets, posters, learning resources and freebies to promote the initiative to a wider audience. The simple crisp typography and colour scheme complimented the existing Connexions branding whilst the ‘medal’ iconography succeeded in making the wearer feel ‘special’.