In order to encourage wider community participation in swimming across the region. Swim North-West commissioned the design of a logotype and accompanying leaflets to promote their new ‘Go Swim Together’ marketing strategy.

The ‘information heavy’ content of the leaflets and vouchers required crisp clear typography and the use of strong contrasting colours with quirky imagery to ensure the ‘fun’ element of the activities on offer was adequately conveyed. The promotional materials were widely distributed across health centres, sporting venues and schools throughout Greater Manchester.