branding brief

ABOUT THE BUSINESS:
Please answer these questions as fully as possible. The more we know about your business the better.

Business Name Meaning

Please choose between 3 and 6 of the following adjectives to reflect how people see your business:

Adj Col1

Adj Col2

Adj Col3

Adj Col4

Adj Col5

Business Competitors

STYLE PREFERENCES:
If you have any specific colours in mind for your branding, please indicate this here. For further information about how colours are perceived please click here.

Lettermark

A lettermark logo is typography based and made up of the initials of a company, or brand. It provides a good way of abbreviating long business names and is sometimes referred to as a monogram.

Wordmark

Wordmarks are typography based and usually focus on the name of the business or brand. This is often the simplest approach, which is why a lot of well-known companies have opted for wordmarks

Brandmark

This type of logo represents a brand in a simple, yet bold and confident manner. In most cases the image is abstract or stylized but it could equally be a literal represenattion of the brand's business.

Combination Mark

The most common type of logo, mainly due to its flexibility. Combination marks incorporate a wordmark and a brandmark in one design. These two elements should also function equally well on their own.

Emblem

An emblem logo has text fitted within a shape, symbol or icon.

COLOUR PREFERENCES:
If you have any specific colours in mind for your branding, please indicate this here. For further information about how colours are perceived please click here.